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Psychometrics evolution: how testing has won over HR

“... the value pyschometrics give seems no longer to be in any question. “Psychometrics provide something that we as humans are not very good at – objective, unbiased, reliable and valid measures of peoples’ traits and characteristics,” says David Hughes, lecturer in organisational psychology at Manchester Business School. No-one, it seems, is arguing with this.”

The Ocean Personality Type Questionnaire

based on Jung psychological/personality Type
The Ocean Personality Type Questionnaire is very similar to, and correlates well with, the Myers-Briggs Type Indicator – MBTI. The MBTI is the world’s most widely used personality type questionnaire.

‘Personality Type’ – a widely used model for describing personality and behaviour based on the work of Swiss psychologist – Carl Jung. 

Behavioural Preferences
– not Traits – not Skills

Most psychometric tests and questionnaires measure specific personality traits, aptitudes and skills. 'Type' questionnaires measure 'behavioural preferences' – a person's preferences for dealing with life, work, relationships, processing information, making decisions, handling problems, etc.

With Type questionnaires there are no right or wrong answers. No 'preference' or 'type' is any more important or valuable than another.

The OPTQ, like other type questionnaires, does not measure skills. It identifies behavioural preferences that can, in turn, be related to skills, strengths or potential strengths. It can be used to identify areas where training, development and experience could help people maximise their strengths.

One of the major values of Type questionnaires is that they help and encourage people to be aware of and appreciate the differences between their preferred style and other peoples' preferred style. Vive la différence!


The theory of Personality Type contends that an individual is either primarily:

Extraverted or Introverted
Sensing or iNtuitive
Thinking or Feeling
Judging or Perceiving

When to use:

Assessment centres
Team building
Coaching and personal development

The Report

The 14+ page report is very comprehensive – here are some of the areas it covers:

  • An in-depth description of personality type
  • Communication Style
  • Problem Solving Style
  • 8 self-discovery and personal growth modules
  • Stress management and prevention profile
  • Compatibility Analysis Chart


Fees – £18 per test for one off usage sliding down to £5 per test for high volume usage.
For more informationEmail | +44 (0) 208 014 3144

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