Competitive Edge
Offering people the opportunity to take a personality or life-style test is an innovative way to increase brand exposure and the effectiveness of your e-marketing strategy.

Why?
Because people are always interested in reading about something that is really important - themselves! 

The appeal of 'tests on the net' can be used to ...

• achieve a specific sales or marketing objective
• increase brand exposure
• encourage people to visit a web site
• encourage people to stay longer on a web site
• create a great opportunity to tell a sales story
• provide added value to visitors
• encourage people to opt-in for emails, sms or membership
• harness the power of word-of-mouse by providing an intriguing 'email a friend' item.

Tests can even be used to create a new revenue source.

Here's a perfect example of how a test - combined with great creative graphics and music - can add impact to a website, increase email-a-friend... and raise money for charity!  http://www.bupaworld.com/